Search Engine Optimisation (SEO) is the practice of increasing organic website traffic by improving search engine rankings.
SEO is a long-term inbound marketing strategy that brings valuable and relevant traffic to your website. Search engines are unique in the sense that they provide targeted traffic i.e. people searching for your product. They also bring the most traffic. While marketing channels such as social media provide traffic to websites, most web traffic is driven by commercial search engines. Click here to read our full article on SEO and how it can impact your business.