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When is the Best Time to Post on Instagram in Sydney?

By 6 March 2023December 26th, 2023No Comments
When is the Best Time to Post on Instagram in Sydney?

Are you looking to get the most engagement when posting on Instagram in Sydney? Knowing the best times to post can help increase your reach and ensure that your posts get the likes and attention they deserve.

Social media has revolutionised the way we communicate and connect, and Instagram is undoubtedly one of the most popular platforms out there. It has become a crucial tool for businesses and individuals alike to build their brands, showcase their work, and connect with their followers.

However, with millions of posts being shared every day, it can be challenging to get your content noticed. One way to boost your visibility is to post at the right time.

In this article, we’ll explore the best time to post on Instagram in Sydney, Australia, and share some tips on how to create a social media schedule that works for you.

Social Media Schedule Post

Before we dive into the best times to post on Instagram, it’s essential to have a social media schedule in place.

A social media schedule is a plan that outlines what you’ll be posting, when you’ll be posting, and the type of content you’ll be sharing. It helps you stay consistent and ensures that you’re posting regularly, which is key to building your following and engagement.

Creating a social media schedule can seem overwhelming at first, but it doesn’t have to be complicated. Start by outlining your content categories and the types of posts you want to share.

For example, if you’re a fashion blogger, your content categories may include outfit inspiration, behind-the-scenes, and product reviews. Then, decide how often you want to post, and which days of the week work best for you. Consider the times of day when your target audience is most active, and schedule your posts accordingly.

Once you’ve created a social media schedule, you can use tools like Hootsuite or Later to automate your posts. These tools allow you to schedule your content in advance, so you can focus on creating new content and engaging with your followers in real time.

What’s the Best Time to Post on Instagram?

The best time to post on Instagram can vary depending on your location, industry, and audience. However, studies have shown that there are some general trends when it comes to the best times to post on Instagram.

According to a study by Hopper HQ, the best time to post on Instagram in Sydney is between 8-9 am and 5-6 pm on weekdays. These times coincide with when people are commuting to and from work and checking their phones for updates. Posting during these times can increase your chances of getting likes, comments, and shares on your posts.

Another study by Later found that the best times to post on Instagram in Australia are between 9-11 am and 1-2 pm on weekdays. This study also found that engagement is higher on weekdays than on weekends, so it’s essential to prioritise your weekday posts.

When to Post on Instagram in Australia Based on Your Industry?

Now that we know the best times to post on Instagram in Sydney and Australia, let’s explore when to post based on your specific industry.

If you’re in the fashion industry, the best times to post are between 9-11 am and 3-4 pm on weekdays. This is when your target audience is most likely to be scrolling through Instagram for outfit inspiration and fashion trends.

If you’re in the food industry, the best times to post are between 11 am-1 pm and 7-8 pm on weekdays. These times coincide with when people are thinking about what to eat for lunch and dinner and looking for restaurant recommendations.

If you’re in the fitness industry, the best times to post are between 6-8 am and 6-7 pm on weekdays. This is when people are most likely to be getting ready for their morning or evening workout, and searching for fitness inspiration.

If you’re a small business, the best times to post are between 11 am-1 pm and 7-9 pm on weekdays. These times coincide with when people are taking their lunch break or relaxing after work, and are more likely to be browsing social media.

It’s important to note that these are general guidelines, and you should experiment with posting at different times to see what works best for you and your audience.

Use Instagram’s built-in analytics tool to track your engagement and see which posts perform best. This will help you refine your social media schedule and ensure that you’re getting the most out of your Instagram account.

instagram phone application

Tips for Successful Instagram Posting

Think Local Holidays and Time zones

When it comes to maximising your reach, consider the key moments in Sydney such as holidays and local events. You can also ensure that you’re posting while people in Sydney are active online by taking into account the time zone difference. Sydney is 11 hours ahead of Greenwich Mean Time (GMT+11), so plan your posts at a time that works with Australia’s time zone.

According to studies done by the University of Sydney, peak times for social media in Australia are during the weekdays between 5 pm–10 pm. You can get even more specific by researching any events happening in Sydney when it’s time to post. Important holidays that you can use to your advantage include Australia Day, New South Wales Public Holidays and Anzac Day, among others.

Ultimately, posting at the right time is key to reaching as many people as possible – think about local holidays and time zones!

Check When Your Audience Engages the Most

To get the most out of your Instagram posts, keep track of when you gain the most likes and comments. Tailor your post to reach peak times on each day of the week by using analytical tools such as SproutSocial or HootSuite; they will delve further into what days and times are best for people in Sydney to engage with your content.

Australia is in a unique situation compared to the rest of the world as people’s usage differs drastically based on location. Generally, Tuesday and Thursday afternoons are the peak hours for social media activity for those living in Sydney, however, one should still experiment to see when their particular target audience likes to engage.

This can be done by analyzing posts from before and understanding user habits from both SproutSocial and HootSuite analytics.

Many other tools can be useful to break down and keep track of posts, these may involve more manual checking, but gaining an understanding is essential and will help you navigate your best posting time in the future.

Don’t Post Too Much, or Too Little

It is paramount that your posts are kept regular and consistent to encourage engagement among your followers rather than bombarding them with multiple posts on a single day.

Utilise insights from analytical tools to determine the optimum frequency at which you should post; overestimating could lead people to unfollow or ignore your profile, whilst posting too little will be ineffective in boosting your reach and likes.

In terms of the Sydney-specific best time to post on Instagram, generally posts made during the middle of the workday tend to have higher interactions and engagement levels than ones posted early in the morning or during late night hours.

Additionally, since lunchtimes are often more relaxed periods than the mornings or afternoons, it could be beneficial to plan your content scheduling around this period too.

By utilising these tips with a combination of refraining from over-posting topical content, you should be able to successfully boost both your followings and reach across multiple social platforms.

Pay Attention to Hashtags

Be sure to follow hashtag trends by using relevant and popular hashtag hashtags alongside your content. This will extend your reach and appeal to the larger strategic audience.

You can also use the advice of experienced digital marketers when researching new hashtags or exploring existing ones; they will provide you with valuable insight into what needs to be done to stand out on Instagram.

To keep posts reaching people, use multiple hashtags alongside high-quality visuals and relevant captions which will help attract more attention.

Lastly, be sure to follow analytics which can provide feedback on past posts so you know what works for your Instagram following.

Take Advantage of Stories and Promotional Tools

Leverage the promotional tools Instagram has to offer. Stories are a great way for you to engage with content in the short term and increase audience reach.

Moreover, consider running ads during peak times versus the dead zone hours of 2 am-5 am when fewer people will be online. You can also use Instagram insights to see what is already working; this enables you to determine your best time and day of posting on the platform.

Utilising these strategies will help you get the most out of your posts by optimising your time and effort!

When considering the best time to post in Sydney, you want to focus on the peak times. By posting between 7AM – 9AM and 4PM – 6PM your audience reach will likely be higher due to the higher traffic in these periods. The weekdays are also typically better times than weekends since people are more active during their normal work hours than when they’re taking a break from it.

Despite this though, holidays and days off such as Friday or Monday can often give you additional leverage since people may want to spend more leisurely time online due to having more potential free time.

If specific trends are happening in Sydney then it’s even worth capitalising on them too; for example, if a certain event is occurring then utilise hashtags related and aim for these peak hours so that more could your posts have shown during these times.

instagram phone application

Other Tips for Successful Instagram Posting

In addition to posting at the right time, there are several other tips to keep in mind when creating Instagram content.

  • Use high-quality images and videos: Instagram is a visual platform, so it’s important to use high-quality images and videos that are visually appealing and eye-catching.
  • Write engaging captions: Captions are a great way to add context to your posts and engage with your audience. Use hashtags and emojis to make your captions more interesting and searchable.
  • Utilise Instagram stories: Instagram stories are a great way to share behind-the-scenes content, promote new products or services, and engage with your audience in real time.
  • Engage with your followers: Respond to comments, like and comment on other users’ posts, and use Instagram’s direct messaging feature to connect with your followers.
  • Post consistently: Consistency is key when it comes to building a following on Instagram. Aim to post at least once a day and try to stick to a consistent posting schedule.


The best time to post on Instagram in Sydney, Australia, is between 8-9 am and 5-6 pm on weekdays, according to studies. However, it’s important to experiment with posting at different times to see what works best for your specific industry and audience.

Remember to create a social media schedule, use high-quality images and videos, write engaging captions, utilise Instagram stories, engage with your followers, and post consistently.

With these tips in mind, you’ll be well on your way to growing your Instagram following and building a successful brand on social media.

How Can DesignQ Help?

We have a range of social media marketing packages available to suit your budget. Call 1300 48 68 48 or click here to book a 30-minute consultation to discuss your specific requirements.