In simple terms, graphic designing is the ability and the art of creating visual content for brand communication and messaging. These visuals can be as simple as a business logo, or as complex as pages of web design.
Graphic design is important in almost every field that includes - marketing, magazine layout, etc. A good graphic design should effectively communicate the message you are trying to convey to the target audience using tools of visual communication.
A well-crafted design seeks to attract the attention of a large number of people. Without a good design, the company may not be able to highlight its product and increase its customer base on the site which ultimately affects the business and profitability of the company.