Skip to main content

How to Find the Right Search Engine Optimisation Consultant

By 27 March 2023December 16th, 2023No Comments
How to Find the Right Search Engine Optimisation Consultant

In today’s world, having an online presence is a must for any business that wants to thrive. With so many websites and online platforms accessible, it can be difficult to stand out from the crowd.

Search Engine Optimisation (SEO) comes into play here.

By optimising your website’s content and structure, you can improve your rankings on search engines like Google, resulting in increased traffic to your website. However, not everyone is an SEO expert. That’s why finding the right SEO consultant is crucial.

When you’re looking for an experienced search engine optimisation (SEO) consultant, it’s important to research potential candidates’ credentials and areas of expertise. Make sure they can provide the best advice, services and resources to help improve your website’s search engine rankings and visibility.

In this article, we’ll discuss how to find the right SEO consultant in Australia.

Google search engine optimisation

Google is the most popular search engine in Australia, with over 94% of the market share. Therefore, it’s crucial to optimise your website for Google to increase your online visibility and drive more traffic to your site.

Google’s search algorithms are constantly changing, and SEO techniques that worked in the past may no longer be effective. That’s why it’s essential to work with an SEO consultant who stays up-to-date with the latest trends and algorithms to ensure your website ranks high on Google’s SERP.

What is a search engine optimisation consultant?

A Search Engine Optimisation Consultant (SEO consultant) is an SEO expert who can help businesses improve their online visibility by increasing their website’s ranking on search engines like Google.

SEO specialists have in-depth knowledge of SEO best practices, algorithms, and trends. They stay up-to-date with the latest developments in the industry to ensure their clients’ websites rank high on search engines.

SEO specialists have a range of skills and expertise, including:

  • Technical SEO: This involves ensuring that a website’s technical elements, such as site speed, mobile responsiveness, and URL structure, are optimised to improve ranking.
  • On-page SEO: This involves optimising website content, including headlines, meta descriptions, and keywords, to improve relevance and ranking.
  • Off-page SEO: This involves building backlinks from other high-quality websites to improve a website’s authority and increase ranking.
  • Analytics: This involves using data and analytics tools to monitor website performance, track conversions, and identify opportunities for improvement.

Search engine optimisation consultant job description

An SEO consultant’s primary job is to help businesses improve their online visibility and increase traffic to their website by using various SEO techniques. An SEO consultant’s job description may vary depending on the client’s needs and the scope of work.

However, some of the typical duties of an SEO consultant include:

  • Conducting a website audit to identify areas that need improvement.
  • Developing and implementing SEO strategies to improve website ranking.
  • Conducting keyword research to identify relevant keywords to target.
  • Creating and optimising website content, including headlines, meta descriptions, and keywords.
  • Building high-quality backlinks to improve website authority.
  • Monitoring website performance using analytics tools and providing insights to improve website performance.
  • Keeping up-to-date with the latest SEO trends and algorithms to ensure the client’s website ranks high on search engines.
Search Engine Optimisation Consultant

Finding the right search engine optimisation consultant – step by step guide

Research SEO consultants

Do an online search of SEO consultants in your area, or ask for recommendations from other businesses. Then, research and compare the credentials and expertise of each potential consultant.

Look at their past clients, assess their portfolio of work, and read through case studies to verify they have experience producing successful SEO results. Review the consultant’s website and other online resources to make sure they are fully up-to-date with the latest algorithms and trends in SEO.

Word-of-mouth referrals and online reviews can also help inform your decision. Critically read comments on the consultant’s social media posts or customer feedback from previous clients to get a better idea of what their services are like and how knowledgeable they are.

You should also look for a search engine optimisation consultant who offers solutions tailored to your business’s needs and goals, as well as providing explicit instructions regarding their approach that you understand and can trust.

Ask for referrals and recommendations

Ask your networks, both online and offline, for recommendations. Speak to other businesses in your industry and ask what SEO consultant they recommend. You can also attend industry events to get a sense of who is popular and reputable among search engine consultancies. Furthermore, don’t hesitate to ask questions and take note of the answers.

When you’re taking a look at an SEO consultant, do some research ahead of time to learn more about them. Check reviews from past and current clients, read their blog posts and social media profiles to get a better understanding of their knowledge and level of expertise.

Once you know what type of results the search engine optimisation consultant has achieved for their clients, it will be easier for you to decide if they are the right person for your needs.

Check their website and portfolio of work

Before you hire an SEO consultant, it is important to check out their website and portfolio of work. If a potential consultant does not have an up-to-date portfolio that matches the type of project you need to complete, then you should look elsewhere.

A good portfolio will include examples of the company’s previous work and should demonstrate a track record of success with improvements in rankings and online visibility for client websites.

Additionally, request references from clients and ask questions about the consultant’s expectations in terms of timeframe and cost. Before you hire an SEO consultant, conducting this research will help you understand their process, background and experience.

If they have a successful history working with other clients and can provide tangible proof of progress with websites then this is a good sign that they could be a great fit for your business.

Evaluate their professional qualifications and experience in SEO

It is important to research the SEO consultant’s professional qualifications before you hire them. A good reliable SEO consultant should have a thorough understanding of search engine best practices and algorithms and be able to provide up-to-date information about the latest developments in the industry.

They should also have proven experience with website optimisation, link building, and other SEO techniques. Additionally, they should hold a relevant qualification such as a SEMrush certification or similar.

Ideally, you should also consider how long they have been a search engine optimisation consultant. Look for consultants that specialise in SEO and have many years of experience with web optimisation projects.

Be sure to read their websites and their portfolio of work thoroughly and make sure that the projects they have worked on are relevant to your own. Ask for references from past clients, so you can confirm that their services will deliver the results you need.

Ask for a detailed proposal and fee schedule

A good SEO consultant will provide you with a detailed proposal and fee schedule. This should include how long the process will take and what the estimated results are. The proposal should also outline the consultant’s timeline and the steps they will take to ensure your website is optimised correctly.

It is important to ask questions and make sure you understand exactly what the SEO consultant plans to do for your website before entering into an agreement.

Factors to consider when assessing the consultant’s fee are their experience, the complexity of your website and the intensity of the SEO process. Don’t be afraid to negotiate a lower fee and ask for monthly progress reports.

You should also make sure there is an easily-defined termination clause in the agreement so either party can end their relationship quickly and efficiently if necessary.

Ultimately, while price matters, you should be looking for a consultant who will find results that align with your business goals.

SEO consultant

Search engine optimisation cost

The cost of SEO services can vary depending on various factors, including the scope of work, the level of expertise required, and the duration of the project.

Some consultants charge by the hour, while others charge a fixed fee. It’s essential to discuss pricing with the consultant upfront to avoid any surprises.

Search engine optimisation course (if you want to do it by yourself instead)

If you’re interested in learning about SEO, there are various SEO courses available in Australia. These courses can help you understand the basics of SEO and develop the skills and knowledge you need to improve your website’s ranking. Some popular SEO courses in Australia include:

  • The SEO School: This course offers a range of online SEO courses, including SEO for beginners, advanced SEO, and e-commerce SEO.
  • The Web Academy: This course offers a range of SEO courses, including SEO fundamentals, SEO copywriting, and local SEO.
  • Search Engine College: This course offers a range of SEO courses, including SEO fundamentals, advanced SEO, and social media marketing.
  • General Assembly: This course offers a range of SEO courses, including SEO for beginners, advanced SEO, and SEO for content creators.

What is an SEO Agency?

An SEO agency is a company that specialises in providing SEO services to businesses. SEO agencies typically have a team of experts who work together to develop and implement effective SEO strategies for their clients. These strategies can include a range of techniques, including technical SEO, on-page SEO, and off-page SEO.

SEO agencies can offer a range of services to help businesses improve their online visibility and drive more traffic to their website.

Differences between SEO agency and SEO consultant

While both SEO agencies and SEO consultants can provide valuable SEO services, there are some key differences between the two. Here are some of the main differences to consider when deciding which option is best for your business:

  1. Team vs individual: An SEO agency typically has a team of experts with a range of skills and specialisations, while an SEO consultant is an individual expert who may specialise in specific areas of SEO.
  2. Range of services: An SEO agency typically offers a range of SEO services, including technical SEO, on-page SEO, off-page SEO, and analytics, while an SEO consultant may focus on a specific area of SEO, such as keyword research or link building.
  3. Cost: SEO agency services can be more expensive than hiring an SEO consultant. This is because agencies have a team of experts and offer a wider range of services.
  4. Communication: With an SEO agency, you will typically have a project manager who communicates with you regularly, while an SEO consultant may communicate with you directly.
  5. Resources: SEO agencies typically have more resources, such as software and tools, than individual SEO consultants.
  6. Flexibility: An SEO consultant can be more flexible in their approach, as they have the freedom to work on their schedule and can tailor their services to meet your specific needs. An SEO agency may have a more rigid approach to its services.

Ultimately, the choice between an SEO agency and an SEO consultant will depend on your business’s specific needs and budget.

If you require a range of SEO services and have the budget to support them, an SEO agency may be the best choice. If you need a more personalised approach and have a smaller budget, an SEO consultant may be the way to go.

SEO agency

SEO services at DesignQ

DesignQ is a full-service digital agency that offers a range of services, including SEO, web design, social media marketing, and more.

DesignQ has a team of SEO experts who can help you improve your website’s ranking and drive more traffic to your site. We use the latest SEO techniques and tools to ensure that your website is optimised for search engines and that your target audience can easily find you online.

In addition to SEO services, DesignQ can also help with website design and development, branding, and social media marketing. We work closely with our clients to understand their unique needs and goals and develop custom solutions to meet their specific requirements.

Contact us today to schedule a consultation and see how we can help your business grow online.


SEO is essential for businesses that want to improve their online visibility and drive more traffic to their website. By optimising your website for search engines like Google, you can increase your chances of reaching your target audience and attracting potential customers.

To achieve this, it’s essential to work with an experienced and knowledgeable SEO consultant who can develop and implement effective SEO strategies that align with your business goals.

When searching for an SEO consultant, it’s important to look for someone who has experience in your industry, a good track record of success, and a deep understanding of SEO best practices. Additionally, you should consider the consultant’s communication skills, availability, and pricing to ensure that they are a good fit for your business.

While it’s possible to learn about SEO through online courses and resources, working with an SEO consultant can save you time and resources while providing you with expert guidance and support.

By investing in SEO, you can improve your website’s ranking, increase traffic, and ultimately grow your business.